When it comes to creating online catalogs for selling books it’s not as easy as it sounds. First, you have to understand that this ca be a big project that may need the help of somebody that is more proficient or a professional, however, it can also be done without one, it just won’t be as amazing as it can be. There are several things that you have to take care of before your books can start being sold. When it comes to the list here is the basic rundown:
Collect all your content
Before you start making any big leaps in this or any other business, you have to gather your content for all situations. Gather the images, the product details, the testimonials from your customers. Basically, gather all the written information that can help you at the moment and in the future.
Choosing the right size for the catalog is important
When you are at this step you need to take into consideration two polar opposites. The first one being that the catalog needs to be long enough to not feel short and leave the reader frustrated and wanting for more, and the second one is to not make it to big so the reader will lose interest after the first minute. There is a fine line between these two sides, it’s just that you have to pick the correct one based on your feeling. Trust your gut as it will tell you how you can transfer your thoughts and how many pages they will take.
Create eye candy images for your catalog
Like in everything today, pictures speak a thousand words. So, your catalog will have to have some pictures that will create a wanting need in the reader for more. Once the reader is hooked your product can start selling itself, but don’t forget that the images play an important role in this creation. Never neglect this step just because you think others will compensate for it.
Know what your product can do and what it can’t do
When it comes to your product features, you have to be aware of its weaknesses and its strong side. Transfer the knowledge of why the product is good to your readers, and use its weaknesses to highlight that it was made by a human being that also, like everyone, has its weakness. Don’t overdo it with either explanation, just enough to give the readers what they want.
Organize the content for maximum efficiency
When it comes to this step, you are more than half way done. Organize your content so the similar products appear one next to another, and never try to do introduce content that is not close in genres. People who shop for shoes don’t want to know how many sheep are in Australia. So organize your content so it looks like a coherent catalog that is easy to read and even easier to navigate.